Pathogen detection portfolio campaign

Developed a creative framework through which we can raise awareness of our
portfolio of molecular testing
solutions that allow customers to expand
their menu and maximize their investment.
The framework must create a cohesive look/feel to promote:

• Our overarching pathogen
detection portfolio
• Disease area extensions such as respiratory track microbiota, uterine trackmicrobiota,
and vaginal microbiota/sexually
transmitted infections